Progress and slide regarding the Setanta Sports News channel

Setanta Sports News was a creation of the Virgin Media Television network and Setanta Sports. Launched in November 2007, this channel was a 24 hour sports news provider for Setanta Sports. Setanta Sports News capitalized on the success of Setanta Sports and attempted to capture the sports news viewers based in UK and Ireland. A free channel available via satellite tv and also available online, Setanta Sports News was positioned as Sky Sports News primary rival. Even though Sky Sports News became a part of Virgin Media television, Setanta Sports remained with this platform and continued to retain its rival position.

Approximately 12 months following the channel launch, it was decided that this channel required a new look. Thus came the new look of the show with a widescreen format, headlines were run in the bottom entire screen and many other smaller yet significant changes. The channel however continued to test out its looks and format structure across the year incorporating smaller changes to really make it popular with the viewers.

Setanta Sports was doing very well as a sports channel since its inception in 1990. This channel broadcasted international sports entertainment from its station based in the city of Dublin in Ireland. Formed through an understanding of the Irishmans passion for sport, this channel targeted at broadcasting all Irish sports events to its Irish expats. They’ve got a set of individual channels that operate in the United States, Ireland, Canada, Australia and Africa and broadcast competitive sports such as hurling, golf, Gaelic football, association football, American football, horse racing, boxing, rugby union and darts. sport betting definition

However after a successful run for more than a decade, Setanta Sports began facing financial difficulties. The channel operated by Setanta Sports in the UK used to be broadcast just as Setanta Sports entered administration or liquidation in 2009 because of financial issues and insufficiency of funds. The ownership of Setanta Sports Channel Ireland limited changed. The channel then proceeded to be co-owned by Gaiety Investments and Sabloss Limited.

Due to this change in fortune, Setanta Sports News ceased broadcasting from 2009. This was also followed by a loss of a range of jobs. However parts of Setanta Sports continued broadcasting sports events in Ireland, Canada, USA and Australia. The only real hiccup was that some content remained affected because of the closure in the operations in Great Britain.

Setanta Sports remained in the news for the various reports that continued to brew regarding its change in ownership and prospective buying proposals. There were several reports by news providers that spoke of Setanta Sports Ireland was being looked at with interest by music producer Dennis Desmond.

Following a ownership change each of the Setanta Channels, the one in Ireland as well as the one in the United States, are licensed by the Broadcasting Commission of Ireland. These broadcast rights include airing of club football from counties including Germany, France, Ireland, Brazil and Netherlands, national football games, rugby union games, rugby league games, exclusive rights for the live broadcasting of the USA PGA golf tour along with other championships including Australian Football League, war of the darts etc.